![]() But even so, the direct impact will not be too Publishers who rely more on desktop than mobile may experience a slightly greaterĮffect as Firefox has over 8% of the desktop market,Īs will publishers whose audiences are particularly attracted to Mozilla’s Mozilla’s share of the browser market is relatively low, accounting for just 4.33% across all platforms. Mozilla’s decision shouldn’t present a huge problem for publishers. Without associated data to enable audience matching and targeting, buyers may be unwilling to pay current rates for ad impressions, leading to a drop in impression value (CPMs) and publisher revenues. ![]() While this goal for user privacy and control is undoubtedly a noble one, this may have a knock-on impact for digital publishers – many revenues depend on programmatic advertising powered by data, collected via third-party trackers. Users will be able to check which trackers are blocked and can choose to allow them individually. Publishers because it automatically blocks third-party tracking cookies.īy switching on Enhanced Tracking Protection by default for all Firefox desktop and Android users, Mozilla aims to enhance user privacy and make the process of opting in and out of tracking far more transparent. ![]() Mozilla’s Firefox browser is creating a sense of foreboding among digital ![]()
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